The Beau Brummels led the charge, doing so with an Anglicized name that belied their San Franciscan origin (the real Beau Brummell was an early 19th century British military man and fashionista, perhaps the first person to publicly combine those two distinctions). The public's tastes were changing it seemed logical to incorporate a bit of the Brit mindset into what became a folk-rock retaliation of 1965, gradually enabling American rock and roll to reclaim its never-totally-relinquished home turf.
Someone had to attend to the task of slowing the pace by which so many music acts from England were claiming higher percentages of Western Hemisphere radio airplay and record sales with each passing month during 1964.
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